WHAT IT IS
this ultra-violet shampoo tones unwanted brassy hues, while resulting in 7x more repair, 55% less breakage, and stronger, healthier-looking hair.
WHO IT’S FOR
all blondes, grays, and silvers 1-4c, + high porosity hair
WHY IT’S SPECIAL
wash your way to a brighter + healthier looking blonde! packed with bond cure technology, quinoa protein, plant butters, and ultraviolet pigments, this purple shampoo keeps your blonde lookin’ cool and strong.
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